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Annual and long range planning
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Strategy through tactical plan build by product or portfolio, audience segment, and channel
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Forecast input and validation
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KPI/measurement planning and alignment with forecast
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Product positioning
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Portfolio product positioning
- Corporate positioning
- Launch strategy, planning and preparedness
- Life cycle planning
- Innovation build and integration

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Campaign and message development management
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DTC/Consumer
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Healthcare Professional
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Corporate/Business
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Customer journey
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Patient/Consumer
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HCP/Professional
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Customer experience
- Customer segmentation
- Patient/HCP
- Consumer/Business
- Omni-channel strategy and planning
- Ecosystem
- Digital
- CRM
- Social media
- Media (paid, owned, earned)

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Analysis and market research planning/management
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Market opportunity/evaluation
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Customer segmentation
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Positioning
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Messaging, lexicon
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Marketing mix/ROI
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Market anlaysis
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Customer experience (CX)
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User Experience (UX)
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Performance, analytics and ROI advisory
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Brand performance measurement planning, set up and evaluation
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Channel performance measurement planning, set up and evaluation
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Marketing mix effectiveness
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Field force effectiveness
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Vendor selection and management
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Vendor RFP, pitch and selection process
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Vendor on-boarding and management
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Competency framework and career laddering
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Set up of new functions, teams and processes
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- Field force planning - sizing, structure, role definition and evolution
