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Brand Strategy & Planning
  • Annual and long range planning

    • Strategy through tactical plan build by product or portfolio, audience  segment, and channel​

    • Forecast input and validation

    • KPI/measurement planning and alignment with forecast

  • Product positioning

  • Portfolio product positioning

  • Corporate positioning
  • Launch strategy, planning and preparedness
  • Life cycle planning
  • Innovation build and integration
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Audience & Channel Strategy
  • Campaign and message development management

    • DTC/Consumer

    • Healthcare Professional

    • Corporate/Business

  • Customer journey

    • Patient/Consumer​

    • HCP/Professional

  • Customer experience 

  • Customer segmentation
    • Patient/HCP​
    • Consumer/Business
  • Omni-channel strategy and planning
    • Ecosystem​
    • Digital
    • CRM
    • Social media
    • Media (paid, owned, earned)
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Insights & Analytics
  • Analysis and market research planning/management

    • Market opportunity/evaluation

    • Customer segmentation

    • Positioning

    • Messaging, lexicon

    • Marketing mix/ROI

    • Market anlaysis

    • Customer experience (CX)

    • User Experience (UX)

  • Performance, analytics and ROI advisory

    • Brand performance measurement planning, set up and evaluation​

    • Channel performance measurement planning, set up and evaluation

    • Marketing mix effectiveness

    • Field force effectiveness

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Operational Planning
  • Vendor selection and management

    • Vendor RFP, pitch and selection process 

    • Vendor on-boarding and management

  • Competency framework and career laddering

    • Set up of new functions, teams and processes

  • Field force planning - sizing, structure, role definition and evolution
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