Karen Newmark, CEO and Founder
Karen is a successful award-winning marketing leader with over 20 years of experience across a diverse assortment of industries and brands spanning all life cycle stages. She brings a contemporary lens to all of her marketing work, and prides herself in having executed many “firsts” that solidly delivered on objectives and drove measured results. Karen has worked broadly across all aspects of marketing, but also has niche expertise in pharmaceutical/healthcare, digital, and consumer marketing.
She is a recipient of the Top 25 DTC Marketer of the Year award and was named as a PM360 Mover and Shaker. The work she has led has won numerous prestigious industry awards and has established return on investment ranging from 7:1 to >10:1. Well-versed in product launch leadership, Karen has helped many brands, from small to blockbuster, to exceed launch goals and establish a firm differentiated position in the marketplace. She has years of both internal marketing and agency marketing experience, and started her career before that in healthcare IT consulting.